Nowadays, we are used to posting photos on our social networks non-stop or even taking photos and leaving them “forgotten” in the camera roll of our mobile phone. And we always think that it would be great to have them printed to physically have our memories. Although saving them on a pendrive and taking them to a print shop is something that nobody does anymore.
But thanks to applications likePhotoSìThis doesn’t happen, as it’s super easy to print your memories using your own mobile phone in three simple steps. You just have to choose the photos, format (picture, calendar, magnets, puzzle, polaroid…) and place the order.
For this Christmas, PhotoSì has carried out an action with influencers to encourage users to print their favourite photos through the app under the hashtag #imprimetusemociones.
Hashtag search result printyouremotionson Instagram
As we can see, the featured posts of this hashtag are those that have been uploaded by theInfluencers chosen for the
campaignmonths leading up to Christmas. We can say that this time is the perfect time to run campaigns with influencers, especially if the brand’s goal is sales.
What were the results of the influencer campaign?
A total of 15 influencers collaborated on the campaign with an average reach of around 30K in general. All of them
were women with a lifestyle or photography profile. A perfect choice ios database for the campaign since they are in line
with the brand’s style and this point is one of the most important for an influencer campaign. As long as they are accompanied by the appropriate data.
The influencers’ posts consisted of a photograph in which their favorite photos appeared printed, those that transport
them to their best memories or emotions.
In the copy of each photo, the chosen influencers talked about the export data more easily importance of having
memories printed, how easy it is with the PhotoSÌ App and on top of that, they announced a discount code. This last point
is aessential aspect in Influencer Marketingto encourage users to make purchases within a website and obtain positive results.
Results provided by Influencity software for posts by @viviendodeviaje, @duulcedeleche, @alba_porelmudo and @apaagayvamonos.
Furthermore, one of the main objectives of this company was to make itself known in Spain , since it is of Italian origin. And as the data show, this objective has been successfully achieved.
Results provided by Influencity
Software from the set of 12 posts by @viviendodeviaje, @duulcedeleche, @alba_porelmudo, @apaagayvamonos,
@2mundosencontrados, @aitaxopistaxo, @beatrizmillan, @callejeandoporelmundo, @chocanocris, @clarabmartin,
@duulcedeleche, @fetsquins, @lacosmopolilla, @mamizanahoria, @sarabrunocanal and @soyunamamamolona.
As we can see, most of the audience impacted by Influencers print the influencers’ content is from Spain (44%),
specifically, the cities with the highest percentage of reach are Barcelona (24%) and Madrid (22%).
The ages of the impacted users are also optimal since they are b2c phone list those who usually use this type of
application, from 18 to 34 years old.
In general, highlighting someInfluencer Marketing KPIsAs Earned Media, the campaign raised $5,384.58, reached
over 480k potential users, and generated almost 6% engagement.
Thanks to this campaign and the recommendations of influencers. It is certain that in more than one home this year they
have not been forgotten in the camera roll of the mobile phone and are printed.
Are you thinking of carrying out a campaign with influencers? Get in touch!contactwith us!