Can this type of technology be useful to users? In some ways, I think so. They help create a better user experience when we talk about advertising, because in some way you will receive a personalized one, based on your current interests and behavior. It could be useful, right? But, it is very important to mention the word “privacy” when we talk about third-party cookies. We must not forget that we live in the era of legislation such as the GDPR , and we cannot deny that these cookies go against the grain in this case. After all, websites use cookies to retain user information, and increasingly, customers are demanding more transparency regarding the use of their personal data.
You still owe your customer transparency regarding data usage
So, since this is an important issue Mexico Phone Number Data regarding customer privacy, it is also important for Google. Recently, during Google I/O (an annual developer conference held by Google in San Francisco, California), the company reinforced its commitment to improving the protection of the privacy and security of its users. How can you, as a marketer, be prepared for the end of third-party cookies? You still have time to be prepared, and this is Is it safe great. But it’s time to start making some important decisions and draw your digital strategy without depending on third-party cookies and connect directly with your prospects and customers.
You will be the owner of this data
If you’re looking for ideas, here they Mexico Phone Number List are! Maybe it’s a good time to start investing in different ways of collecting data. Interactive content , for example, can help you provide an interactive and useful experience Is it safe for users in exchange for certain information. Data collection can be a two-way street, benefiting you and your client! First-party data is still an option for you and can help you with valuable information collected directly by your company. You will be the owner of this data and can set your own parameters and metrics to collect and analyze it. But anyway, it’s important to be responsible with this data, right? You still owe your customer transparency regarding data usage. Last but not least, we have good old (but valuable!) email marketing.
