The streaming of live videos via YouTube, Facebook and Twitter is increasingly leading to the merging of trade fairs, PR, social media Live videos and content marketing. Live videos are the sensible and consistent continuation of the boom in moving images in B2B since 2009. For B2B companies, the audience for live videos is primarily interested parties, customers, employees, applicants, partners and journalists.
Possible options include live broadcasts at trade fairs, press conferences, product presentations, career days and question and answer sessions. Live videos are also suitable as exclusive events or as replays. The type of moderation, the style, the tone and the quality play the biggest role. The more B2B users use mobile devices in their everyday work, the greater the importance of live videos, as they are primarily viewed on smartphones. The marketing and announcement of the live video via email and social media as well as the use after streaming as part of the marketing must not be ignored.
e-commerce
The vast majority of B2B companies make bc data india purchases online and will continue to significantly increase the volume of online purchases. This is indicated by various studies. B2Bs also tend to buy more online than private consumers. Live videos A reorientation of sales with e-commerce strategies is therefore unavoidable. At least for the approximately 50 percent of B2B companies that do not yet have an online shop or e-commerce solution in place.
The main arguments for an e-commerce strategy and the opportunities that B2B companies see in it are process optimization . Time savings and top 11 crowdfunding options for your wordpress site the comparability of products. The biggest challenges are product data, interfaces to third-party systems as well as costs, time and cultural change in the company. Nevertheless, e-commerce in B2B is driving digitalization. The integration of SEO/SEA, email and social media marketing is essential.
Conclusion
Stay alert. And don’t be afraid to swim against the tide. B2B e-commerce already has more sales than B2C e-commerce. The right strategy is needed to email leads database exploit digital sales potential. Since content marketing is an integral part of the B2B marketing mix. The optimization of content plays a particularly important role. Live videos While influencer marketing is still in its infancy in B2B . Live streaming will soon become an extremely exciting marketing tool for many B2B brands.