With 2025 just around the corner, it’s time to update your “visual library” and get ready for the trends of the coming year.
In this regard, we have made for you a selection of logo trends that, in our opinion, will be popular in 2025:
Minimalism
Negative space
Updated gradients
Overlapping elements
Playing with fonts
Retro elements
“Illustrations by hand”
Mascots
Animated logos
Minimalism
Minimalism is unlikely to disappear from screens so easily. Simple logos are easy to use almost everywhere – from phone applications to advertising billboards. Such logos are easy to read, allowing you to not lose the viewer’s attention and interest. Most often, there is a combination of the main symbol-logo and the brand name next to it changsha telephone number data which is removed if necessary.
What is typical?
Simple and “clean” shapes/lines, limited color palette (1-3) or monochrome, maximum cutting off of unnecessary details.
Logo Trends 2025 – Minimalism – Julia Dmitrievna (Dribble)
Julia Dmitrievna (Dribble)
Logo Trends 2025 – Minimalism – Dmitry Lepisov (Dribble)
Dmitry Lepisov (Dribble)
Logo Trends 2025 – Minimalism – Rakibul Hasan (Dribble)
Rakibul Hasan (Dribble)
Logo Trends 2025 – Minimalism – Slavisa Dujkovic (Dribble)
Slavisa Dujkovic (Dribble)
Logo Trends 2025 – Minimalism – Valentine Syumka (Dribble)
Valentine Syumka (Dribble)
Negative space
Or the same counterforms. They are often combined with minimalism. In this way, you can maintain adaptability and flexibility, while playing with brand symbols more subtly. It turns out very creative and catches the eye.
What is typical?
The use of “negative space” for symbolism, often simple forms. Spaces in letters of a font can also serve as a counter-form.
Logo Trends 2025 – Negative Space – Yoga Perdana (Dribble)
Yoga Perdana (Dribble)
Logo Trends 2025 – Negative Space – Bohdan Harbaruk (Dribble)
Bohdan Harbaruk (Dribble)
Logo Trends 2025 – Negative Space – Daniel Ross Luft (Dribble)
Daniel Ross Luft (Dribble)
Logo Trends 2025 – Negative Space – Daniel Ross Luft (Dribble)
Daniel Ross Luft (Dribble)
Logo Trends 2025 – Negative Space – Graphtheory (Dribble)
Graphtheory (Dribble)
Updated gradients
Gradients continue to evolve. They 4 common reasons why advertising agencies fail – and how to fix it! are now used to convey dynamism and saturation for flat, minimalist logos without overwhelming the viewer’s perception. The use of radial gradients to play with 3D shapes is also popular.
What is typical?
Soft and smooth color transitions. A pair of similar colors or just tones of one color are used. Sometimes a radial gradient is used to indicate the shape. Sharp and “rainbow” transitions are usually avoided so as not to overload the logo visually.
Logo Trends 2025 – Gradients – Milon Ahmed (Dribble)
Milon Ahmed (Dribble)
Logo Trends 2025 – Gradients – Dmitry Lepisov (Dribble)
Dmitry Lepisov (Dribble)
Logo Trends 2025 – Gradients – KOMUTUAL (Dribble)
KOMUTUAL (Dribble)
Logo Trends 2025 – Gradients – Wegrow (Dribble)
Wegrow (Dribble)
Logo Trends 2025 – Gradients – Vadim Carazan(Dribble)
Vadim Carazan(Dribble)
Overlapping elements
Overlap is especially common with gradients and geometry. It is ideal for brands associated with technology and innovation. Overlap is also popular with flat colors and shapes hong kong phone number which makes the logo feel light and transparent.
What is typical?
Overlapping several elements in a logo in different ways. These can be either flat translucent elements that give a different color when overlapped, or a 3D shape with a shadow.
Logo Trends 2025 – Overlap – Deividas Bielskis (Dribble)
Deividas Bielskis (Dribble)
Logo Trends 2025 – Overlap – Victor Murea (Dribble)
Victor Murea (Dribble)
Logo Trends 2025 – Overlap – Ahteshamul (Dribble)
Ahteshamul (Dribble)
Logo Trends 2025 – Overlap – Dmitry Lepisov (Dribble)
Dmitry Lepisov (Dribble)
Logo Trends 2025 – Overlap – Dmitry Lepisov (Dribble)
Dmitry Lepisov (Dribble)
Playing with Logo Trends fonts
Font logos have become popular this year, and the trend is not slowing down. Typography itself is a great tool for conveying mood and character through text. And with a bit of artistic approach, it allows you to create a strong and recognizable impression for the brand.
What is typical?
Use of unusual and original fonts, combination with an illustration or icon, hand-drawn elements, transformation of individual symbols into inscriptions.
Logo Trends 2025 – Fonts – Type 08 Alen Pavlovic (Dribble)
Type 08 Alen Pavlovic (Dribble)
Logo Trends 2025 – Fonts – Matthew Doyle (Dribble)
Matthew Doyle (Dribble)
Logo Trends 2025 – Fonts – Andrii Kovalchuk (Dribble)
Andrii Kovalchuk (Dribble)
Logo Trends 2025 – Fonts – Mustafa Akülker (Dribble)
Mustafa Akülker (Dribble)
Logo Trends 2025 – Fonts – Aditya Chhatrala (Dribble)
Aditya Chhatrala (Dribble)
Retro elements
As long as people are nostalgic for the “old days,” retro and vintage will live on. Logos in this trend use motifs from old designs and are great for brands Logo Trends that want to emphasize tradition, coziness, or sophistication and exclusivity. (And let’s be honest — vintage logos look damn good on a bottle of whiskey.)
What is typical?
Vintage fonts, muted pastel colors (usually with a warm tint). Use of hand-drawn illustrations. Sometimes monograms and floral decor.