Google : New metrics and dimensions have been added to the GA4 audience builder (dimensions: country, UTM term, mobile device info, minute, new vs returning, metric: session duration).
Google : The European Commission
Has accused Google of violating home owner database antitrust rules and will demand the breakup of Google’s advertising business. Earlier this year, it began facing the same accusation in the US.
Google : I would like to remind you that starting August 1st, it will not be possible to use similar audiences, you can find tips on what to do in the article.
Google : Some already have
Access to the new Google Ads interface design, which will be mandatory for everyone from 2024.
Google : updated the Looker Studio creating an online store connector with GA4 and added 170 new fields, such as ad clicks and costs, session & user conversion rate, and more.
Google : will display data in the EU on ad targeting, ad display time, and the total number of ad recipients (I translate this as ad reach) in the Ads Transparency Center .
Google : is already testing automatically
Created assets in pMax, but they didn’t really convince me because they say they only see a 2% increase in conversions.
Google : Google will only b2C phone list accept trademark complaints against specific advertisers or ads. It will go into effect globally on July 24th.
introduces Demand Gen campaigns, combining images and videos in Discovery, Gmail and YT.
Google : removed attribution models from GA4 and at the end of July also from Google Ads, remaining data-driven and last click