Do you want to make or improve the performance of your sponsored links?
If so, you should know what CTR is and how you can increase the click-through rate of your keywords and ads.
Through this indicator, it is possible to evaluate which ones work well and which ones still need to be optimized.
Here’s how it works: When a user performs a search, Google displays the most relevant results. If your CTR is low, the search engine understands that you don’t offer what the user is looking for.
Conversely, with a high CTR, search engines interpret your ads as being useful. As a result, the higher your CTR, the lower your cost per click (CPC).
If you find this interesting, learn in this article what CTR is and how to increase the click-through rate of your blog content in Google results pages.
What is CTR?
The acronym CTR stands for Click Through Rate .
It is an important metric to evaluate the usa telegram data performance of an advertisement, whether in Google AdWords or in the so-called Social Ads of social networks , such as Facebook and Instagram ads.
To calculate it, you just have to divide the number of clicks on an ad by its number of views.
CTR = number of clicks ÷ number of views
For example: If your keyword has 60 clicks and 6,000 impressions, your CTR will be 1%.
What is its importance?
This metric reflects the quality of your research your target audience keywords and, therefore, your ads.
If they have a low CTR, it means that they have few clicks compared to the number of impressions. Therefore, their cost will be higher.
In addition, CTR is one of the factors that make up the Individual Qualification (IQ) of Google AdWords, as well as the relevance of the ad and the landing page .
IQ gives scores from 0 to 10 to ads based on those criteria.
So, to ensure your PPC campaign performs well and has a lower CPC, it is essential to work on improving your click-through rate.
How to know if CTR is high or low?
The ability to perform this type of analysis will mobile list depend on the market segment your business belongs to and, of course, your experience with ads.
After all, over time, marketing professionals improve their ability to interpret data.
When reviewing, be sure to separate campaign models, as the performance of an ad on the search network will not be the same as that obtained on the display network.
This is because in the second case, the goal is usually to get views rather than clicks.
How to increase the CTR of your keywords and ads?
Enter the main keyword in your ad
Choose the main keyword for your ad group and insert it into your text and title in a natural way to optimize your ad SEO .
You can also use the code ( keyword : standard word) to have your advertising automatically updated with the keywords in your group.
This will make the user experience more positive as they will see the exact search term they want.
Discard irrelevant terms
It is very difficult to have an optimized campaign without using negative keywords for your business.
Because there’s no point in spending money on advertising to people who will never buy, do you agree?
So, prepare a list of negative keywords based on how users type searches to find your services/products.
Make a good CTA
Ads with Call to Action (CTA) are essential to improve your CTR . Therefore, try to make it very clear what you expect your user to do.
Invest in phrases like “Sign up now” and “Contact us,” for example.
And of course, have a landing page that allows the user to complete the action.
Take advantage of ad extensions
Did you know that there are a wide variety of extensions in Google AdWords that can be used depending on the purpose of your campaign?
With them, you get additional space to include your phone number, link or address.
One tip is to never include contact information directly in the text. Instead, invest in mental triggers to make your content more engaging.
Adjust the URL
Internet users pay close attention to the URL to determine whether the address they are being redirected to is related to the search term they have searched for.
If the URL looks a little weird or too long, they run away.
So, opt for using the site + keyword in the URL, use URL shorteners to make it more natural, and test to measure your audience’s acceptance.
Invest in seasonal dates
Taking advantage of seasonal dates that stimulate commerce, such as Children’s Day and Christmas, for example, is an excellent way to focus on your business segment and increase your CTR.
Schedule your ads to be well advertised during those dates.
Finally, avoid making changes to your campaign settings on a daily basis. Take at least 3 days to look at them in more depth.