8 principles of data storytelling that will be useful to you at work
How can we talk about data so that everyone understands us and makes the right business decisions based on the […]
Digital Marketing
Content Marketing
Digital Marketing
Don’t Procrastinate: 5 Ways to Beat Procrastination
Here are some science-based tips to help you fight procrastination. Natalia Roś, a journalist from Laba Let’s not kid
Digital Marketing
From selling matches to a global love brand. This is the story of a brand that has been revolutionizing “life
Digital Marketing
‘Leaders Must Learn to Relinquish Control’
Everything you need to know to become a world-class leader. Laba Business School, Editorial Team Professor David Slocum is a leader
Digital Marketing
How to Analyze Sector Attractiveness?
Discover a key strategic analysis tool that will help you identify the strengths and weaknesses of a business sector and
Digital Marketing
A new trend in the consumption of video content: long stories or video essays
A new trend has emerge in the consumption of content on video platforms and social networks in recent years –
Digital Marketing
Focus on user experience
Finding the best deals is always a top priority for online Christmas shoppers. This year, several merchants have developed tools
Digital Marketing
Will search engines share spend and optimize performance?
Technically, they can optimize and distribute spending for different devices, but you shouldn’t rely on the search engine to work
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The Content Marketing Pyramid: A Handy Tool for Digital Strategy Development
An effective marketing plan requires a strategic approach that outlines what type of content you are going to create and