Lead Scoring Lead scoring is a method of quantitatively qualifying leads. Using this technique, leads are assigned a numerical value (or score) to determine where they fall on a spectrum from “interested” to “ready to sell.”
The criteria for these actions are up to you,
but your marketing and sales departments south africa phone number data must align on them so that everyone is working at the same scale.
Leads can be scored based on actions they take, information they provide, their level of engagement, or other criteria determined by your sales team. For example, you might give someone a higher score if they frequently interact with you on social media.
Using the example above,
The higher a prospect’s score, the closer they are to becoming a SQL, just one step away from becoming a customer.
You may need to tweak your criteria until you find a formula that works, but once you do, you’ll have transformed lead generation into customer generation.
Lead Generation Strategy
Online lead generation includes a variety of strategies, activities, and tactics, depending on the platform you use to capture leads. We understanding email campaign metrics and kpis discussed best practices for capturing leads once you have visitors on your website, but how do you get them there in the first place?
Let’s dive into lead generation strategies for some popular platforms.
Facebook Lead Generation
Facebook has been a lead generation method since its inception. Initially, companies could use outbound links in posts and information in profiles to attract strangers to their websites.
However, when Facebook Ads launched in angola lists and its algorithm began to favor accounts using paid advertising, there was a major shift in how businesses used the platform to acquire leads.
Facebook created Lead Ads for this purpose. Facebook also has a feature that allows you to place a simple CTA button at the top of your Facebook page, helping you send your Facebook followers directly to your website.
Twitter Lead Generation
Twitter has Twitter Lead Generation Cards that allow you to generate leads directly in your tweets without leaving the site.