We can see from these results that the loyalty issue is much more complicated than the price issue. The European Grocery Report – Second Edition Managing customer loyalty in the grocery industry starts with a solid loyalty program. (91%) are members of a loyalty program. They are also willing to share information about their shopping habits through these programs, provided they can see a benefit in doing so.
Sustainability is important for food consumers
In fact, only 8% do not see the benefits of latvia phone number data joining a loyalty program. in Europe Sustainability is currently and predictably a priority for European consumers, with 78% saying they would switch to a new product, brand or retailer if their current one did not align with their ideas about sustainability. We already know that sustainability drives loyalty . EU legislation only highlights how important this change is for retailers.
Are customers willing to pay more for sustainability?
The European Grocery Report – Second Edition So the question is: The answer is that price often wins. The majority of grocery shoppers aren’t willing to pay much more than they already do for greener versions of their usual purchases. Just under 40% are willing to pay up to 10% more, and 26% wouldn’t pay more at all. Retailers still play an important role in customer relationships Digital adoption has accelerated rapidly over the past two years .
What is clear is that the majority of consumers
This has improved the relationship between retailers and their customers in several ways. We have seen more brands go directly to the end customer with their online offerings, using data insights as a tool to help them do so. It is essential to use data to better understand the consumer, especially when they shop online. By doing so, brands and stores can drive future growth. (60%) prefer to buy from retailers rather than directly from the brand.
Brands are better able to capture market
With the shift to online, brands have more how can strikingly help with brand positioning? opportunities to sell directly to the end customer, bypassing retailers. Consider bulky, regularly purchased products such as non-dairy milk, diapers, or toilet paper. They are the ideal way to strengthen brand/customer relationships. share by using the right strategy. We know that the digital experience is critical to any business, and it’s no different for European grocers and food brands.
Despite online presence being crucial
As consumers continue to shop online , driven colombia business directory by the ease and connected experience they’ve come to rely on, retailers must keep pace to maintain their market share. The European Grocery Report – Second Edition Physical stores remain at the top to success, many consumers still prefer to shop in physical stores. We found that 34% of Spanish consumers, 32% of Italian consumers , and 26% of Swedish consumers prefer to shop only in physical stores.