How does the new vision of spending time online impact our reality and businesses?
Internet universe
Perhaps the biggest challenge in defining the metaverse is the fact that what we want to call it doesn’t exist yet. According to experts list of cyprus cell phone numbers the metaverse is a combination of two concepts that have been present in the public space for several years – virtual reality and digital, parallel life. The centralizd digital space, where we will be represen by three-dimensional avatars, is to be a place of interaction with friends, work, entertainment, and even purchase of digital goods. In the vision of Meta (formerly Facebook) CEO Mark Zuckerberg, the metaverse will create the possibility of even more complete immersion in the space of the Internet, instead of just looking at it.
All we know about the new digital plane today is an idea based on individual existing elements, heralding what the metaverse may be in the future. These include, in particular, extensive computer game environments such as Fortnite, Roblox or Second Life, but also the increasingly popular NFTs or – from the tangible technological side – the experience that Oculus Quest already offers. It is quickly realizd that the metaverse brings a whole range of new nomenclature and relatissues to the conversation – without understanding them, it is hard to follow the gist. Let’s organize them.
Meta the internet dictionary
#1 Snow Crash and Ready Player One
In each of the sources explaining what the metaverse is, sooner or later the titles of two novels appear: Neal Stephenson’s Snow Crash from 1992 and Ernest Cline’s Ready Player One from 2011. Both of them depict with surprising accuracy how the future of digital space is seen today by its contributors – and Snow Crash even brings to pop culture exactly this term for the novelty it describes: metaverse .
#2 Finish
At the end of October 2021, Mark Zuckerberg announced the rebranding of The Facebook Company and the name change to Meta during the Connect 2021 conference. Although this move drew the attention of most of the world to the concept of the metaverse, many leaders and pioneers of the technology industry have been working on developing a new digital space for many years. Facebook emphasizes its focus on the development of VR technology, among others by changing its name, Microsoft purchad Activision Blizzard – a giant in the video game industry (for, a trifle, $68.7 trillion), and Nvidia plans to provide individual artists with a free version of its Omniverse software, used to create virtual worlds and 3D content, which they can later sell on digital marketplaces.
#3 Roblox, Fortnite, Second Life
When first introduc to the idea of the metaverse complete guide with the main digital marketing strategies to boost your business many people ask themselves, “Is it something like a video game?” Yes and no – because while the concept is much broader than a game or even entertainment in general, some gaming worlds , such as Roblox, Fortnite or Second Life, present us with a slice of the metaverse .
The oldest of these games, Second Life, releasin 2003, is a place where users buy (or rent) land and create their own virtual world – buying and selling virtual goods, but also designing and programming game elements. Access is free, but as in other games of this type, to fully use the possibilities, you have to buy “local” currency for real money. Also in Roblox, an online game releas in 2006, users can co-create the environment by adding items, action locations or simulations in the so-call Roblox Studio, but also create their own games and invite others to play.
Similarly, in Fortnite, players have access to both a “creative mode” in which they can, among other things, compose their own landscapes. A and a platform for joint battle gameplay with friends. Fortnite is a pioneer in intertwining the virtual world with the real world. A through collaborations and events with brands and artists from the real world – such as Air Jordan, Stranger Things , Ariana Grande and Balenciaga. In each of the games, users create their own fragment of digital space (avatar, place, personal items), establish relationships with others and have the opportunity to purchase digital goods. Thanks to the familiarization of these aspects of spending time online a few years ago, the world of games is now one of the better interpretations of what the metaverse may be in the future.
#4 Oculus Quest, HoloLens and Spectacles
Many companies are working on guatemala lists devices that could be a gateway to the metaverse in the future, as visionaries like Mark Zuckerberg see it (see: Connect 2021 ). In 2014. A Meta (then Facebook) bought Oculus. A VR headset manufacturer. A and is developing compatible Quest software for games and applications. Microsoft is also testing its product – HoloLens glasses are currently used by companies in the construction, medical. A and automotive industries. Snap Inc., the owner of Snapchat, is testing its Spectacles – glasses that will allow for the overlay of augmentreality elements on images, but also for recording what we see and sending videos on Snapchat.
#5 NFT
Non-fungible tokens , or non-fungible tokens, operating on the basis of blockchain architecture, serve as a certificate of ownership of digital goods. NFTs are the currency of the metaverse. A year ago, $40 million was invest in NFTs per month worldwide. A today – this number is $2,802,749,628.83. Images, animations and videos are sold by popular artists, brands, but also “random” digital creators – to be precise, not exactly the works themselves, but certificates of their ownership. Grimes put her collection of digital art up for sale a year ago , and artist Mike Winkelmann, known as Beeple, sold his digital collage for $69 million . The possibilities are endless, as confirmed by the fact that some people successfully sell tweets as NFTs – Kate Knibbs. A journalist for WIRED, tested it herself.
Social mia 2.0?
It is something much more complex. The social dimension is a significant. But one of many elements of the metaverse . Thanks to video games. We can imagine new online interactions: conversations with friends (and strangers), or watching movies or concerts together. During which we are represented by digital avatars dressed in Balenciaga brand items – this is one of the scenarios. At the same time, other tools, such as Horizon Workrooms from Meta or Immersed VR . Present a new dimension of remote work in a digital environment. The technology of personal training in VR and events organiz in the virtual world is also progressing. Only – if we imagine these and hundreds of other possibilities, to which we have access in one “place”. Entering, almost literally, a digital space. Probably seen in 3D – can we have a certain image of the metaverse.