Every company can see for themselves that the portfolio is an important section, because the level of sales depends on it.
No one can refute this statement. Moreover, the portfolio is a conversion zone, which is also
applicable to pages with descriptions of goods or services.
Few people in RuNet use such an amazing opportunity. Most often, a portfolio is a regular information area or even a warehouse of photos and videos. The compilation is most likely carried out according to the following principle: somehow exit mobile phone numbers database sometime. The attitude of “not up to it” needs to be changed, since a portfolio is extremely necessary for attracting the target audience.
You can present each completed project with a description of its following parameters:
— order features;
— budget;
— execution results;
— customer feedback.
Please note that the portfolio should be described precisely, for example: “Examples of our work.” Provide as much information as possible to the target audience and try to be clear, as this will allow you to present your company as
worthy of attention and respect.
The classic approach primarily involves linking an informative portfolio and selling pages of the site. Unfortunately, 50-60% of Runet sites cannot achieve such a result.
You can change this situation by creating a truly effective portfolio! What should you do first of all for this? A portfolio can be compared to a product or service card how to check website traffic but you need to take care of its informativeness and the presence of a high-quality photo. Check out the example of a general scheme, which, moreover, can be successfully implemented in reality.
What should be included in every portfolio piece?
1. Project name. Try to come up with a bright guinea lists informative name that resonates with the main services provided. If desired, you can enter the name of the customer company, and this will be especially effective if you collaborated with an authoritative person. A good option would be: “Transportation of a mobile drilling rig Nizhnevartovsk – Koshekhabl”.
2. Main parameters. Try to briefly list the characteristics and features of the project. The information should be visually convenient for familiarization and, as a result, be remember. Ideally, each “TTX”
parameter should be us as a tag for sorting portfolio items.
3. Brief description. Write a short selling text that will definitely list all the advantages of the completed project.
4. Conversion button. Urge the reader to perform a certain action. The button can be as follows: “Order the same business cards”, “Order such a sofa”, “Find out the cost of this / Calculate the cost of similar transportation”, “Request the price of such a project”. As a result, the conversion will definitely be higher.
A portfolio is an opportunity to prove that you will ultimately do a good job!