You can’t talk about digital advertising in this day and age without bringing up content marketing early and often in the conversation. It’s clear, given the importance of the topic, that it’s a critical piece of the puzzle, but it’s not always clear what it means.
What is content?
To understand content marketing, you need to understand that content is not just the written word.
Content is pretty much anything. That is displayed on a page. Content is the stuff that fills the internet and the entire social media world is built on. The main thing that makes content content is that it is not explicitly designed to be marketing.
It’s informative, entertaining, and sometimes even shareable. But it doesn’t always fit what we consider traditional marketing.
While marketing aims to sell a product by israel telegram data directly promoting it, explaining in detail how fantastic Widget 3.0 is and how it will change your life, content marketing often aims to inform or entertain a potential customer in order to build brand loyalty.
It’s no secret that potential customers who use your site for information will come back later to purchase products related to your business if they are convinced that you know what you are talking about.
What is good content marketing?
The best content marketing is truly disinterested. It’s not selling something or overtly promoting a product. It simply provides useful information in an easy-to-understand format for a knowledge-seeking audience. It comes in many shapes and sizes, including:
Blogs
Blogs are, overall, one of the most popular forms of content marketing. Not only do they allow you to build a real connection with your customer and demonstrate your knowledge on a given topic, but they also stick around in the SERPs for a the content marketing pyramid: a handy tool for digital strategy development long time (if you play your cards right). Blogs offer you several ways to gain exposure for your business, including collecting inbound links and feeding social media platforms.
Newsletters
Print and digital newsletters serve as a regular reminder that your business is still around and that you’re not just another font of knowledge. After all, why would anyone bother to do a ton of research on a topic when they know they can count on you to provide everything they need in a neatly packaged package? Whether you’re offering a service or a product, well-designed and executed newsletters are a highly effective way to stay top-of-mind (and not disappear from the inbox).
Videos
Videos can garner a lot of attention in a short amount of time, but their usefulness will largely depend on your audience and the topic at hand. Some people hate video content, either because they tend to surf the internet from work or because they japan data simply hate the noise coming from their phone. Others love video content and demand it. In other words, you can think of it as a middle ground between two extremes. Use it liberally, but be sure to provid. Captions and a summary so people can fully. Appreciate the glory of your video content no matter where they are. Transcripts can also help some users.