d you know people worldwide spend more than 150 minutes daily on social media? Or that over 42% of Americans use social media platforms to find the small businesses they support?
That’s why social media is an essential form your target audience of small-business marketing. When successful, social media marketing and lead them to your website or storefront.
But what if you don’t have a huge ad budget? Believe it or not, there are several ways to promote your business on social media – for FREE!
Here are 10 free strategies that will help your target audience you attract new followers and create buzz around your brand.
1. Completely Fill Out Your Profiles
Many businesses fail to completely fill uruguay phone number data out their social profiles – and even more don’t take full advantage of all the options available.
For example, ensure your “About” section on Facebook includes all your information – like phone number, email, website, and social profiles. If you have a physical location, include the address and business hours. Also, remember to describe your brand and tell your story in paragraph form in the “Our Story” section so your audience can get to your business better.
2. Cross-Promote Your Posts
Another obvious first step is to set up free landing pages: 8 tools to generate more leads your profiles on the platforms that best suit your business – Facebook, Instagram, LinkedIn, Twitter, YouTube, or TikTok. Then, list your other social media accounts in each profile. This reminds your followers that you’re also active on other channels and helps you build your following across platforms.
Cross-promoting posts across channels is an effective way to widen your reach. With some minor adjustments, your Facebook posts can also be used on LinkedIn – and your Instagram posts can double as tweets.
Read More: Which Social Media Platforms Are Best for My Business?
3. Engage With Your Followers
Engaging with your followers is one colombia business directory of the easiest (and most important) ways to promote your brand on social media. When a follower posts a comment or question, reply promptly and thank them for reaching out.
Consumers crave authenticity from the companies they support, so it’s also essential to respond when someone posts a complaint or negative comment. Acknowledging and correcting mistakes shows your followers that your brand is trustworthy and reliable.