Once you hook the reader with a compelling title, you need a powerful introduction that tells them what to expect. Be clear, concise, and engaging. Remember, all readers land on your blog post with a question or problem in mind. So make sure your text is about your intro lets them know they’ll find a solution if they keep reading.
Strategic Keyword Placement
Great blog posts should prioritize the reader senegal phone number data over search engines. And while you should intentionally use your target keyword throughout the blog, you want to avoid keyword stuffing.
A Strong Introduction
But since you want your blog post to it is not enough to simply create saturated rank, you should include your target keyword in the following places:
- Towards the front of your blog title
- In your URL structure
- In your meta description
- In image alt text
- In your intro and conclusion
Read More: How to Choose the Right SEO Keywords.
A Skim-Friendly Structure
One of the first things you need to decide colombia business directory is what type of blog post you will write. Listicles and how-to guides are more readable and easier to write.
Readers are looking for specific information quickly, so keep your blog skim-friendly. Include titled sections and subheadings, plenty of your text is about paragraph breaks, relevant images, and formatting that make it easy for readers to find the information they’re looking for.
Interesting Visuals
Capture your reader’s attention by illustrating your points with interesting visuals and graphics. Providing something to look at besides text keeps them engaged for longer – and gives their eyes a break.
Here’s how to add appealing visuals that will also improve your ranking:
- Use simple, high-quality images that are clear, sharp, and relevant.
- Compress images as small as possible without sacrificing quality.
- Use personal, realistic stock photos with realistic subjects and natural lighting.
Relevant Internal Links
An internal link is a hyperlink from one page on your website to another. It’s one of the most important factors search engines use to rank and index your post. In fact, Google’s Search Essentials says, “Ensure that all pages on the site can be reached by a link from another findable page.”
Adding internal links where readers would benefit from a deeper dive into a topic you’ve previously written about is an easy way to keep users engaged and lead them to other content on your site. When done correctly, they also improve your site’s search crawlability, leading to better rankings.