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Maintaining competitive intelligence on Facebook Maintain monitoring on Amazon to identify the profile of the perfect product The benefit of choosing the products to sell on your Dropshipping site Although it seems simple and quick to launch a direct delivery store on the internet, creating a profitable dropshipping business and making this project viable is…
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How to Create Visual Storytelling Content for Business Branding

Not just textual, creating promotional content with a visual storytelling strategy is also very promising for your cosmetics brand. Considering that cosmetics are also closely related to the visual aspect and it is easier for people to accept them with models. So have you heard about visual storytelling before? Throughout the development of digital marketing…
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Effective and Selling Cosmetic Product Pricing Strategy

When talking about business, especially in the cosmetics industry, determining prices is very crucial. Because people now really care about the quality of the cosmetic products they use. Don’t just buy based on the claims that brands promise in advertisements. Moreover, the increasingly advanced digital product marketing means consumers have a wider variety of product…
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Get to know Brand Evangelists and their importance for your business brand

When your colleague uses a product and then explains the advantages and benefits he got, it is very likely that you will also be interested in trying it and buying it. Quoting from SocialMediaToday, word of mouth marketing doesn’t just stop at one interaction. This marketing technique will be carried out unconsciously by customers to…
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Marketing FOMO: Definition and How to Apply It

Have you ever rushed to buy a product because you were afraid it would run out of stock and be out of date? Well, this phenomenon is included in something called marketing FOMO. Have you ever known? FOMO itself is a new definition, especially in marketing psychology strategies, which stands for Fear Of Missing Out.…
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How to Build Brand Identity for a Cosmetics Brand that Sells

Did you know, before actually promoting your product on various marketing channels , you must first know and apply how to build a strong brand identity for your cosmetics brand, you know . Brand Identity has a very important position because it can help consumers recognize and differentiate your brand from competitors. Now that the…
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The Importance of Customer Service for Business

Did you know that customer service has a very important role in business progress. In this case, customer service has the responsibility to provide services from a company to customers. This service applies before or after making a purchase transaction for the service or product offered by the company. The aim of holding customer service…
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What is a Loyalty Loop? This is the definition and how to apply it

Apart from the marketing funnel, one of the marketing schemes that is quite commonly known is the loyalty loop. As a cosmetics brand owner, you also need to know about this loyalty loop. To attract new consumers and make them loyal customers. This marketing scheme applies a business that can encourage its customers to become…
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Causes of Brand Switching and How to Prevent It in Your Cosmetics Business

Have you ever felt that your product can reach new consumers easily, but it is difficult to retain old consumers. Or could it be that these consumers are switching from your brand to a competitor? Well , you really have to pay attention to this phenomenon called brand switching as a brand owner. Brand switching…
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The Importance of Product Classification for Business

During the product development process, carrying out product classification or what is usually called product classification is one of the mandatory things that you must know and understand. So it will be easier for you to prepare and design the right promotional strategy for your business. Beautypreneurs, knowing your own product classification is one of…
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What is Intent-Based Marketing? This is the explanation and benefits for business

Intent-based marketing is one of the key marketing tactics that you can use in business activities. Through this strategy, you will focus more on getting consumer intentions based on the actions they take. A business can find consumers who have the potential to buy all your products and services if you can change your marketing…
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Risk Management: Benefits, Objectives, and How to Implement it

When you decide to start your own business. You certainly understand that there are possible obstacles and risks in the process. So if you don’t have good risk management, then this obstacle could become a big problem and have a negative impact on the business you run. Risk is defined as an unpleasant result of…
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