Simply put, mobile indexing is exactly what it sounds like: Google will now crawl and index Mobile Advertising mobile-friendly sites first. That said, mobile-first doesn’ t mean mobile-only. If your website is not mobile-friendly, Google will still index the pages on your desktop site. Why First Mobile or Mobile-First? Back in 2016, we understood that mobile was the wave of the future when mobile internet usage surpassed desktop computers worldwide. Consequently, we can see where Google is coming from with this change. Google , after all, is here to serve its users. Because if you’re one of the companies affected, your online advertising and pay-per-click efforts could be a big hit.
Is mobile indexing already in play?
Google’s John Mueller “confirmed” the start of the rollout in October. After about a year of testing, Google officially announced the launch of mobile-first indexing in March. Google began sending Special Database notifications to webmasters who migrated to mobile indexing in April. The lack of hard evidence on who mobile indexing affects should Mobile Advertising be a big motivation to jump on the bandwagon. Because? Because if you’re one of the companies affected, your online advertising and pay-per-click efforts could be a big hit. If you don’t want your advertising and PPC efforts to slow down, you need to have a mobile technology strategy in place first. So get your act together.
Next steps: Check your site settings
The good news is that if you have a dynamic site where the content is responsive depending on the device, you shouldn’t have to do anything. However, if you have a site setup where there is a substantial difference between content on desktop and mobile, then you should invest in a responsive site. While this may sound ANHUI Mobile Phone Number List like silly advice, more companies need it than you think. Too many companies still have mobile sites with: Eternal Charge Speeds Spam and unmythologized HTML. Bad design. Pop-ups that block content. Low resolution and heavy images. and work hard on mobile, it is the present and future of the industry.